Press release

In the spring of 2011, Bella Center's Managing Director, Arne Bang Mikkelsen, and Hotel Director Anders Duelund will open the doors to Copenhagen's new landmark: Bella Hotel. 814 rooms, an 850 square metre spa & wellness centre, meeting centres, restaurants, a lobby bar and lounge, and a signature "sky-bar" on the 23rd floor will be among the many facilities guests can experience in the spectacular and ultra-modern 4 star hotel.

But it will not only be the largest hotel - it will also be a hotel beyond the ordinary.
To fulfil the ambition of creating a thoroughly extraordinary hotel, Bella Hotel sought out untraditional and modern solutions from the very start. Among other things, the interior decoration and purchasing function was outsourced to Designbrokers Procurement; with owners Hans Peter Hertz and Jesper S. Kempinska-Larsen, the company has assumed the duties relating to decoration, selection of interior designers and purchasing of all FF&E (furniture, fittings & equipment) for Bella Hotel.

"We realised at an early stage that we could not manage the task of decorating and conceptualising this 44,000 square metre hotel alone. We required the best external specialist competencies, for example, to manage the financial, logistical and, not least, strategic aspects of the interior decoration project. We searched the market, both nationally and internationally; after an extensive selection process, we found that Designbrokers best understood and matched our needs," says Hotel Director Anders Duelund.

Designbrokers Procurement is a company in the Designbrokers Group, which is a 100% Danish-owned company specialising in the procurement of furniture for the contract market. The company operates independently of supplier considerations as an impartial broker with the aims of optimising processes and resource allocation, and securing excellent agreements on behalf of the developer.

"Procurement in the furniture market is a relatively unknown phenomenon in Scandinavia, but it is very widespread internationally, including in the hospitality sector. With this agreement, Anders Duelund and Bella Center's Managing Director Arne Bang Mikkelsen have demonstrated that they are both visionary and far-sighted developers. We have worked on the project for more than 2 years and look very much forward to rolling up our sleeves and proceeding with the work on this fantastic and exciting assignment, which we are humble and honoured to be a part of," explains Hans Peter Hertz.

Bella Hotel will not only set new standards for hotel and conference experiences in Scandinavia - it also sets new standards for similar types of development projects in the future.